Delegates attending the 2007 AGM in Houston were delighted to hear an announcement by Marti Eulberg, Jaguar North American marketing chief, that the company is putting in place a discount program for members who buy new Jaguars.

The operation of the plan is simple. First go through the normal purchase procedure at the dealership, then show your JCNA membership card and the dealer will apply the discount. Jaguar will take care of crediting the dealer.

The program is intended to be permanent but eligible vehicles and amounts will be examined quarterly and adjusted as necessary. This will ensure that as old inventory is exhausted and new cars are launched the program will apply to the Jaguars currently available.

JCNA member Purchase Program

X-Type: $500.00

S-TYPE: $750.00

XJ Models: $1,000.00

XK Models: $1,000.00 (Except XK-R)

The program is not transferable and is available only to JCNA members in good standing. You MUST have a current membership card. The program is initially in effect for the balance of 2007 but is intended to be renewed on an ongoing basis.

In her address to the delegates Marti Eulberg said the discount program was a reward for JCNA club’s participation in their communities and their long support of the marque. Needless to say, she received a standing ovation!