Passport to Service Program Report
BOD/AGM Houston 2007

Sherman D. Taffel, PTS Coordinator

Overview:
Jaguar North America has continued to support of the JCNA PTS Program. Significant processing changes have been made to the PTS program to expedite affiliate clubs in growing their own, as well as JCNA’s international, membership. Despite media reports of Jaguar Cars sales issues, JCNA PTS responses from purchasers of Jaguar cars remains strong!  70 envelopes, 487 respondents,  144 JJ mailings

PTS  Activities Seattle 2006 AGM to Houston2007 AGM:
Significant changes to PTS Program Logistics Processing have been implemented:
While I am still receiving and reviewing PTS cards, we have implemented two significant logistical changes:

1)PTS Program Logistics Processing: As published in the Jaguar Journal, Webmaster Pascal Gademer created a new electronic processing mechanism. Once respondent data is entered, all the clubs within the respondent’s state are notified of the potential new member. If the respondent lives in a state that does not have a club, the neighboring states and Nelson are notified for MAL option. Currently, Pascal and I are  discussing refining the system to include notifying the respondent (if e-mail provided)  that his/her PTS card was received and is being processed. 

2)Jaguar Journal Sample Requests:
Repeated discussions with both Mike Cook, Nelson and Pascal regarding the time consuming procedure of the creation of a separate database  to send to Graphics, at best resulted in a ‘relatively recent respondent’ getting his/her 1st sample a month later with the next ‘every other ‘ monthly publication mailing.  

What we’ve changed is Mike is now sending me 40 copies of every JJ publication. As I receive a $5 check, or credit card authorization along with a PTS respondent card, I send out the sample JJ. The respondent gets entered in the same new PTS MANAGER DATABASE, however, there is a box noting if the person has requested a JJ.  These persons are ‘crème de la prime’ candidates for immediate affiliate club outreach action, and so the closest JCNA affiliate club’s membership director, receives PTS  priority electronically .

While not having to organize and  mail cards to Regional Directors saves time, the additional responsibility of  ‘instant’ Jaguar Journal mailings, record keeping and  preparing reports have kept my monthly time figures pretty much the same at about 20 hours a month. However, the effectiveness of the time spent is ‘light years ahead’ of the outdated manual system.

PTS Activity Volume
Since our March 2006 BOD (Seattle) Meeting, I have received  482 cards from Mike Cook at Jaguar Archives, in 70 envelope mailings. Barbara Grayson sent a few cards that came to Portland from the new Jaguar printings. I received two directly. The distribution of respondents has pretty much followed the pattern of previous cycles. 

Jaguar Journal Paid Requests 
In 2005 we had  135  or 24.32% of respondents who authorized or paid $5 for a sample JJ.   Since the Seattle AGM, 124 requests (25.7%)  have been processed,  and an additional 22 JJ samples were sent to individuals who may become Jaguar owners, and/or  young enthusiasts interested in the Marque.

PTS Respondent Jaguar Model Purchases:
Based upon the PTS style card submitted :
During the period April 2006 through February 2007 51.6% purchased 'identifiable' Select Edition vehicles.
Purchases were pretty much evenly distributed among 2002, 2003, 2004, 2005 and 2006 Models, the newer years during the last 5 months:
- X-Types comprised about 50% of respondents, 
- S-Types 30%
- XK8 or XJ8 vehicles  20%,
-New XK’s  10%.
 Several respondents (about 15%)  indicated they  have purchased S Type R’s, XKR’s or XJR’s, 
demonstrating that  Jaguars Contemporary Performance Legacy is still a significant factor for many purchasers of Contemporary Jaguars.

PTS Report Houston 2007 BOD/AGM                                  page two

Synopsis & Implications of PTS card owners supplied data
Given the marketing strategy for the ‘future’ expressed by Greg and Connie at the Seattle BOD & AGM, and the fact that the MAJORITY OF PTS RESPONDENTS ARE X-TYPE and S-TYPE  Purchasers, It seems that Jaguar did accomplish what it set out to do with the X-TYPE.  Should Jaguar  decide to cancel X-TYPE  production, based on PTS enthusiast responses, JCNA MUST continue outreach to X-Type owners in its activities. 
 
Since Seattle, The Board, through the coordination of the Executive Committee, the PTS Coordinator, the Webmaster, and Administrative Manager, have followed through on the recommendations made during the previous year.

The PTS program is now much more effective than ever before in the timeliness of responding to submissions supporting affiliate clubs, and developing a database for analytical research. This effectiveness  is due to the implementation of contemporary technology in the administration of the program, and the determination to use the submitted data for the benefit of the club. I have had more communication from various affiliate club membership chairs since the initiation of the Web-based information sharing with affiliate clubs system, than I have had in the previous year and ½ with postal mailings.  This says to me that Membership Chairs ARE utilizing PTS, and electronic communications that are beneficial to JCNA’s overall program.. 

There are still some ‘unclosed loops’ related to the confirmation that any specific new club member has definitively come to  ‘JCNA  membership’ through the PTS program (as contrasted to affiliate club outreach, or website based enrollment independent of the PTS program. Pascal, Nelson and I have discussed this element and possible next steps to focus on it.

Respectfully submitted:
Sherman D. Taffel, Coordinator