The Michael H. Dale Dealer of the Year Award
The JCNA Dealer of the Year Award was first presented at the Annual Meeting in 2000.
This award recognizes a dealer for their close relationship with a JCNA club and for their support of and participation in local club events. The first honoree was Moore Jaguar of St. Louis.
Recognizing a Jaguar dealer each year is also a tribute to the local club or clubs which work with the dealer. It usually falls to the club members to approach the dealer management, describe the publicity and business s benefits of working with a Jaguar club and convince them to start supporting the club. If your JCNA affiliate club does not have a working arrangement with your local dealer effort should be made to establish one. Your JCNA Regional Director can be a big help in this.